Corporate Depts (eg IT, Corporate Image etc) - need to get political partners on board to apply pressure via SMT

Need for Higher Level Education - fear of impacts of negative return from Web 2.0 - "it's chaos". Especially at Snr Manager level. Need for realistic risk management.

Computer Literacy (public) - would we be excluding a generation who don't use this tech but visual content can be more appealing to those with poor literacy.

Training/ Staff Knowledge - How do we get people's knowledge and skills up to scratch?

Time - How do we resource this work? Who has the time?

Evaluation - how do you evaluate this work as being worthwhile? How do we get our paymasters to say that these are OK in terms of our KPIs?

Legislation & Procedures - DDA, DPA etc

Sustainability - of Software and activity. How do you work with services with which you have no SLA? How do you make sure this continues in the long term? Who might support us?

Choosing Software - how do we select the right product?

Duplication of Effort (eg. with Corporate Website) - is this a waste of time? Will it be contradictory?

Getting People to Use It - If we build it, will they come? What's a 'good' level to judge ourselves against?

Abuse & Bad Publicity - How do we deal with this? What if it all goes wrong and gets in the papers? Could I lose my job?

Cost - Who pays? How?